Society
Factfulness: 6 key ideas
The core ideas of Factfulness, each in under a minute, written in our own words. Want the full depth? Get the book.
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- IDEA 1 OF 6
The gap instinct
We split the world into rich and poor, but most people live in the middle.
Look for the majority, not the extremes.
- IDEA 2 OF 6
The negativity instinct
Things can be bad and getting better at the same time.
Remember both.
- IDEA 3 OF 6
The straight-line instinct
Trends rarely continue in straight lines.
Population growth, for example, is slowing.
- IDEA 4 OF 6
The fear instinct
Frightening things grab attention but are often rare.
Calculate real risks.
- IDEA 5 OF 6
The size instinct
A big number alone means little.
Compare it and divide it to put it in proportion.
- IDEA 6 OF 6
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