Persuasion

Never Split the Difference: 6 key ideas

The core ideas of Never Split the Difference, each in under a minute, written in our own words. Want the full depth? Get the book.

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  1. IDEA 1 OF 6

    Tactical empathy

    Understand the other side's feelings and perspective, and show you understand.

    People who feel heard become more flexible.

  2. IDEA 2 OF 6

    Mirroring

    Repeat the last few words someone said, as a question.

    It keeps them talking and reveals information.

  3. IDEA 3 OF 6

    Labelling

    Name their emotions: "It seems like you're frustrated." Labelling defuses negative feelings and builds trust.

  4. IDEA 4 OF 6

    Aim for "no"

    People feel safer saying no.

    Asking questions that invite a no can start real discussion.

  5. IDEA 5 OF 6

    Calibrated questions

    Ask "how" and "what" questions, like "How am I supposed to do that?".

    They make the other side solve your problem.

  6. IDEA 6 OF 6

    Find the black swans

    Hidden pieces of information can change the whole negotiation.

    Listen for them.

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