Same as Ever: 6 key ideas
The core ideas of Same as Ever, each in under a minute, written in our own words. Want the full depth? Get the book.
- IDEA 1 OF 6
Bet on what doesn't change
Technology changes quickly, but human behaviour like greed, fear and the need for status stays the same.
Planning around constants is more reliable.
- IDEA 2 OF 6
Risk is what you don't see
The biggest risks are surprises no one discussed.
Build room for error rather than precise forecasts.
- IDEA 3 OF 6
Expectations decide happiness
Happiness is results minus expectations.
Rising expectations can erase real progress.
- IDEA 4 OF 6
Stories beat statistics
People respond to narratives, not data.
A compelling story moves markets and careers more than numbers alone.
- IDEA 5 OF 6
Calm plants the seeds of crazy
Stability breeds complacency and leverage, which leads to excess and crises.
Be wary when everything feels safe.
- IDEA 6 OF 6
Long-term is a series of short-terms
You can't get to the long run without surviving the bumps along the way.
Plan to endure them.
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