Strategy

The Strategy of Conflict: 6 key ideas

The core ideas of The Strategy of Conflict, each in under a minute, written in our own words. Want the full depth? Get the book.

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  1. IDEA 1 OF 6

    Conflict includes cooperation

    Most conflicts are bargaining situations where both sides share an interest in avoiding the worst outcome.

  2. IDEA 2 OF 6

    Credible commitment

    Limiting your own options can strengthen your position, because a threat or promise only works if the other side believes it.

  3. IDEA 3 OF 6

    Focal points

    Without communication, people coordinate on solutions that seem obvious or prominent.

    Shaping what feels natural shapes outcomes.

  4. IDEA 4 OF 6

    The threat that leaves something to chance

    Introducing risk that neither side fully controls can deter an opponent more than a direct threat.

  5. IDEA 5 OF 6

    Brinkmanship

    Deliberately raising shared risk can pressure the other side, but it is dangerous because control may slip.

  6. IDEA 6 OF 6

    Bargaining power from weakness

    Sometimes the side that can't back down, or can't be reached, has the stronger hand.

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