Relationships

How to Win Friends and Influence People: 6 key ideas

The core ideas of How to Win Friends and Influence People, each in under a minute, written in our own words. Want the full depth? Get the book.

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  1. IDEA 1 OF 6

    Don't criticise

    Criticism makes people defensive and rarely changes behaviour.

    Try to understand why they did what they did.

  2. IDEA 2 OF 6

    Give honest appreciation

    Sincere praise motivates people.

    Look for genuine things to appreciate.

  3. IDEA 3 OF 6

    Be genuinely interested

    Ask questions and listen.

    People like those who are interested in them.

  4. IDEA 4 OF 6

    Remember names

    A person's name is important to them.

    Using it shows respect.

  5. IDEA 5 OF 6

    Talk in terms of their interests

    Frame ideas around what matters to the other person.

  6. IDEA 6 OF 6

    Let people save face

    When correcting someone, help them preserve dignity.

    Respect earns cooperation.

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